Annapurna Swadisht names Sourav Ganguly as national brand ambassador
Annapurna Swadisht Limited, an FMCG company, recently announced former Indian captain Sourav Ganguly as its Brand Ambassador.
Shreeram Bagla, Director, Annapurna Swadisht Limited, said:“Sourav Ganguly represents everything that Annapurna stands for such as leadership, resilience, and a deep connection to the people of India. His journey from Bengal to becoming a national icon reflects our own story of growth from a regional brand to a trusted name across the country".
He further, added: “This association is more than just a collaboration it’s a celebration of taste and togetherness. With Dada as our brand ambassador, we aim to reach every Indian household with snacks that are delicious, affordable, and proudly homegrown.”
Sharing his excitement, Sourav Ganguly said:“I’ve always believed that food connects people and cultures. Annapurna has built its legacy by offering quality and taste that every Indian can relate to. I’m delighted to be part of this journey as the brand takes its next big step.”
The brand reaches over 1.5 lakh villages and towns through a network of 850+ distributors, clocking ₹407 crore in FY25 revenue, up 54% year-on-year.
IBNS
Senior Staff Reporter at Northeast Herald, covering news from Tripura and Northeast India.
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