Equipped with 200 MP main camera and AI Vlog Master, tech major Htech on Friday announced the launch of HONOR 90 5G in India. 

The phone also features a Quad-Curved Floating Display with 3840 Hz PWM Dimming technology.

Speaking to IBNS in Kolkata, CP Khandelwal, VP, HTECH, said: “This device is the best example of how AI is changing your life and your devices as well.”

He said the company is aiming to capture 5 percent share of India's smartphone market by sales volumes in 2024.

“We are targeting at least 5 per cent market share in 2024 with the HONOR brand,” he told IBNS.

When asked about the company’s 6G technology plans, he said: “Yes, we are working a lot on implementing new innovations and R and D and hopefully you will see them in future devices.”

HONOR 90 employs artificial intelligence (AI) to help vloggers streamline workflows.

“It helps denoise audio, makes video mode recommendations, and comes with an AI Vlog Assistant that lets users generate a social media-ready 15-second video with just a few taps,” Sreehari, Product Manager, HTECH, told IBNS.

“Furthermore, with omnidirectional noise reduction that has a signal-to-noise ratio of 20dB, users can capture solid and clear human voices and zero of the surrounding noise - close to that of a professional recorder,” he said.

HONOR 90 5G will be available for sale in three colours - Emerald Green, Diamond Silver and Midnight Black from September 18 across Amazon and retail channels.

The smartphone will come in two storage variants 8+256 GB and 12+512 GB priced at INR 37,999 and INR 39,999 respectively.

With the following offers, the price comes down to as low as INR 27,999 for the 8+256 GB variant and INR 29,999 for the 12+512 GB variant.

(Reporting by Supriyo Hazra/Images by Avishek Mitra/IBNS)