Ola Electric expands service nationwide by more than 30%
Bengaluru: Ola Electric, India’s largest e-scooter manufacturer, has boosted service centre capacity nationwide by more than 30% to improve its after-sales service, media reports said.
The SoftBank Group-backed company, holding nearly a third of the country’s e-scooter market share, has added over 50 service centres and employed more than 500 technicians to enhance operations and address backlogs, news agency PTI reported.
Ola Electric has reportedly engaged Ernst & Young to assist in transforming its service approach and optimizing processes.
This move comes as some centres reported service delays due to high demand.
“The company has added over 50 centres to its service network and has onboarded more than 500 service technicians across new and existing centres across the country,” a senior company executive was quoted as saying by PTI.
Another official added, “The company has silently been gathering all forces to overcome its service backlog. The company has already cleared around two-thirds of the service backlog and should be able to clear the remaining in the next couple of weeks.”
Ola drew attention earlier this month after a public dispute between its founder, Bhavish Aggarwal, and comedian Kunal Kamra regarding service quality.
In September, founder and CMD Bhavish Aggarwal introduced the #Hyperservice campaign to deliver a technology-driven, premium after-sales experience.
Ola Electric aims to double its company-owned service network to 1,000 centres by December 2024.
While there has been no official update on #Hyperservice progress, internal efforts reflect Ola’s commitment to solidifying its leadership in the EV two-wheeler market and enhancing customer experience.
According to data from the government portal Vahan, Ola Electric's market share in the e-scooter category rose to over 30% in October 2024, up from 27% in September.
IBNS
Senior Staff Reporter at Northeast Herald, covering news from Tripura and Northeast India.
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