Amazon.in launches Creator University & Creator Connect programmes in India

The programme will cater to a broad spectrum of content creators, encompassing both established and aspiring influencers, according to a press release.

Through a curated selection of resources, the program provides participants with the foundational knowledge and practical strategies to cultivate a sustainable business on the Amazon marketplace.

Amazon.in has also launched the Creator Connect programme, which is a series of in-person events designed to foster connections, learning, and growth for creators within the Amazon ecosystem.

These events are strategically timed around major sales and Amazon initiatives to achieve two goals: generate excitement for upcoming promotions and attract new creators to the Amazon Influencer Program.

Creator Connect offers a variety of interactive experiences, including workshops led by influencers, opportunities to meet with Amazon leaders and established creators, product showcases, trend discussions, and more.

The first Creator Connect event, "A Summer Escape," kicked off on June 3rd, 2024 in Mumbai and will focus on building a community of fashion and lifestyle creators coinciding with Amazon Fashion's Wardrobe Refresh Sale.

"At Amazon, we recognize the immense influence content creators have on today's consumers. Creator University and Creator Connect is our way of empowering these creators, both established and aspiring, with the tools and knowledge they need to thrive within the Amazon ecosystem. Through these programs, creators will gain valuable resources, connect with industry leaders, and build a sustainable business on our platform. We are committed to fostering a collaborative community where creators can learn from each other and drive informed purchase decisions for our customers,” said Kishore Thota, Director, Shopping Experience, India & Emerging Markets, Amazon.

Some of the key benefits of Creator University include: expansive educational curriculum; insights from industry leaders; actionable strategies for success; collaborative community.

Amazon’s previous programmes for Content Creators include Amazon Live - a unique live shopping program on Amazon.in where customers can directly interact with content creators who showcase products.

Amazon.in also has Amazon Influencer Program is a vital resource for influencers to monetize their content.