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Agartala, Tripura
Tech major Apple on Thursday announced that a record 30 percent of material across all of its products shipped in 2025 came from recycled content.
The achievement, along with other key progress milestones Apple shared today, is the result of innovation by teams across Apple and deep collaboration with its global supply chain. As part of this work, Apple now uses 100 percent recycled cobalt in all the batteries it designs and 100 percent recycled rare earth elements in all magnets.
The company also accomplished its goal to remove plastic from packaging, with Apple products now shipping in fibre-based packaging that can be easily recycled at home.
“At Apple, we believe deeply in leaving the world better than we found it, and that commitment runs across everything we do,” said Tim Cook, Apple’s CEO. “These milestones in our work to protect the planet show that ambitious goals can also be powerful engines of innovation. And as always, we’ll keep pushing to build on this progress even more.”
In its annual Environmental Progress Report released today, Apple marked progress toward Apple 2030, the company’s ambitious goal to be carbon neutral across its entire footprint by the end of this decade.
Apple’s greenhouse gas emissions in 2025 remain down over 60 percent compared to 2015 levels, holding constant from 2024 even in a year of significant business growth. The report highlights additional progress in renewable energy, materials innovation and recycling, water stewardship, and zero waste.
“Across every part of our business, we’re showing how innovation and collaboration can turn big ideas and bold ambitions into measurable progress,” said Sabih Khan, Apple’s chief operating officer. “From expanding recycled material to removing plastic from our packaging, we’re setting new benchmarks that inspire us to reach further and work even harder for the good of people and planet.”
As Apple celebrates Earth Day with its teams, partners, and customers around the world — including with a special offer for users who bring in their Apple devices for recycling at participating Apple Store locations4 — here’s a look at the progress the company is making across its environmental initiatives.
On top of hitting 30 percent recycled content across all of its products shipped in 2025, Apple also reached several targets for recycled content in select components last year. Today, all batteries designed by Apple are made with 100 percent recycled cobalt, and all magnets are made with 100 percent recycled rare earth elements.
Additionally, all Apple-designed printed circuit boards are made with 100 percent recycled gold plating and tin soldering. Whether materials are recycled or primary, Apple is committed to sourcing all materials responsibly, and drives high standards for human rights and the environment across its supply chain.
Apple completed the transition to 100 percent fibre-based packaging last year, fulfilling its pledge to remove plastic from packaging by 2025.
Over the past 10 years, Apple engineers and designers have developed alternatives to common packaging components, replacing plastic screen protectors and trays with versions made with recycled or responsibly sourced paper. They also innovated to make packaging more recyclable, designing the largest boxes, like for the new Studio Display XDR, to collapse into smaller pieces that fit into a home recycling bin. Apple avoided more than 15,000 metric tons of plastic in the past five years alone — the equivalent of about 500 million plastic water bottles.
As the company expands the use of recycled material in its products, Apple is also developing new technology to help maximise the material recovered from devices at the end of their life. Apple launched Cora, a new world-class electronics-recycling line located at the Advanced Recovery Center in California.
Designed and built in the U.S., Cora uses precision shredding and advanced sensor technology to achieve material recovery rates that are significantly higher than industry baselines. Apple also developed A.R.I.S., a new detection system powered by machine learning, to help recyclers efficiently classify and sort electronic scrap.
Leveraging the A.R.I.S. software, which runs on Mac mini, Apple is piloting new, industry-deployable recycling tools with partner recyclers.
Apple’s direct suppliers procured more than 20 gigawatts of renewable energy last year as part of the Supplier Clean Energy Program, generating more than 38 million megawatt-hours of electricity.
That’s enough clean electricity to power more than 3.4 million U.S. households for a year.6 Apple procured an additional 1.8 gigawatts of renewable energy to power its offices, retail stores, and data centres with 100 percent renewable electricity. And the company is advancing toward its Apple 2030 goal by enabling new renewable energy projects around the world to help match the energy customers use to charge and power their Apple products with 100 percent clean electricity.
Last year, Apple and its suppliers saved 17 billion gallons of fresh water — enough to fill more than 25,000 Olympic-size swimming pools.
The company is also driving water conservation efforts across its corporate operations, and by 2030, is working to replenish all of the fresh water withdrawn to support Apple’s facilities worldwide through innovative, long-term partnerships designed to save, restore, and secure water at the watershed level.
In 2025, Apple’s contracted projects replenished more than half the water it withdrew to support its global offices, data centres, and retail stores. Additionally, all eight Apple-owned data centres have now been certified to the Alliance for Water Stewardship standard.
Earlier this year, Apple launched MacBook Neo, which was built from the ground up to be the company’s lowest-carbon MacBook.
Featuring 60 percent recycled content overall, MacBook Neo has the most recycled content of any Apple device yet, including 100 percent recycled cobalt in the battery and 100 percent recycled rare earth elements in all magnets.
Its beautiful, durable enclosure is manufactured with a material-efficient forming process that uses half the raw material compared to traditional machining methods. And to conserve water in its production, Apple and its suppliers developed an enhanced, new anodisation process that achieved a 70 percent water-reuse rate — transforming a traditionally water-intensive process into a closed-loop system that continuously recycles and recirculates water, preserving fresh water for only the most critical uses. Apple is working to expand this anodisation process to additional production lines in the coming years.
Through recycling, composting, and waste reduction efforts across all of its global facilities, Apple reached a waste diversion rate of 75 percent last year. And earlier this year, Apple Fifth Avenue became the company’s first-ever retail store to achieve TRUE Zero Waste Certification, which recognises facilities that divert more than 90 percent of their waste from landfills. Apple
Fifth Avenue joins five data centres and four corporate campuses that have already earned the certification at the platinum level. Across the supply chain, Apple and its suppliers redirected more than 600,000 metric tons of waste from landfills in 2025, with 400 supplier facilities actively participating in the company’s Zero Waste Program. All Apple products continue to ship from final assembly sites that maintain zero-waste-to-landfill operations.
As part of Apple’s Earth Day celebration, customers who recycle an eligible Apple product at their local participating Apple Store from now until May 16 can receive 10 percent off Apple AirPods or accessories. Products brought to Apple for free recycling undergo thorough screenings, and eligible devices are sent to Apple’s advanced recycling systems, including Daisy and Cora, for further processing.
