Dolby Laboratories unveils stunning ‘Dolby House’ in Shanghai — You won’t believe what’s inside!

Located in the historic Zhang Yuan neighborhood at the heart of Shanghai, Dolby House Shanghai creates an immersive and dynamic platform where science meets art and innovations meet imaginations. This purpose-built space is designed to bring Dolby’s cutting-edge imaging and audio technologies to life by delivering next-generation immersive experiences across entertainment, consumer electronics and automotive ecosystems.

As one of the world’s most dynamic cultural and technology hubs, Shanghai provides a powerful backdrop for Dolby’s first global flagship. The space reflects Dolby’s continued investment in China and its commitment to deepening engagement with creators, partners, and consumers in one of the fastest-growing entertainment markets in the world.

“Dolby House Shanghai is a powerful expression of our vision to make immersive experiences more accessible and impactful,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “It brings together technology, creativity, and culture in a way that only Dolby can—right at the center of one of the world’s most important entertainment markets.”

Spanning two floors and 11 experiential zones, Dolby House Shanghai invites visitors to explore a series of curated environments, from immersive listening rooms and main experience hall to interactive demos across a various type of entertainment and connected devices. Each experience is designed to showcase how Dolby technologies, including Dolby Atmos and Dolby Vision, elevate content across every touchpoint.

Every element of the space is designed to demonstrate how Dolby transforms the way content is created, delivered and experienced. Whether you're an entertainment enthusiast, a trend follower, a creative mind, or a family-seeking adventure, there's always something new to discover. The trip to Dolby House Shanghai is more than a visit—it's an experience that evolves with different themes and programs for each activation, designed for you to return to again and again.

Opening Programming: Charlie Puth Immersive Experience in Dolby Atmos

To celebrate its official opening, Dolby House Shanghai will debut an immersive music experience featuring Charlie Puth’s new album Whatever’s Clever! in Dolby Atmos, created in collaboration with QQ Music and Warner Music.

The experience invites visitors to step inside the creative world behind the album, with dedicated spaces to explore its music, visuals, and storytelling through Dolby Vision and Dolby Atmos.

Interactive elements throughout the space offer fans new ways to engage with the content and experience greater depth, clarity, and detail from Charlie’s new album with stunning visuals of Dolby Vision and immersive sound of Dolby Atmos – revealing layers of emotions and detail hidden within each track.

The experience doesn’t stop there.

The pop-up is filled with specially designed surprises at every turn: from photo-and-vlog-worthy installations inspired by Charlie’s new album to interactive moments that invite fans to join and become part of the story. Every corner is drafted to be discovered, captured, and shared.

A Platform for Cultural Storytelling

Prior to its official opening, Dolby House Shanghai hosted a series of high-profile activations including the Silence Wang “100K Volts” immersive music concert pop-up, the BLACKPINK 3rd Mini Album Official Pop-up, both alongside QQ Music, and a racing-themed collaboration “Beyond the Track, Inside the Sound” the racing-themed with Mercedes-AMG tied to F1: The Movie soundtrack.

These activations drew enthusiastic crowds and received overwhelmingly positive feedback from consumers and partners, demonstrating the power of Dolby House as a cultural destination.

“Our long-term collaboration with Dolby is centered on a shared passion for elevating the music experience for listeners. QQ Music is China’s first streaming music service that has adopted Dolby Atmos and Dolby Vision and will soon become the first major music platform to integrate the latest advancements of Dolby AC-4, delivering greater fidelity, clarity, and detail to Dolby Atmos at scale,” said Ross Liang, Chief Executive Officer (CEO), Board Member of TME. “From the immersive spaces and interactive programs created for Silence Wang and BLACKPINK to today’s unveiling of the Charlie Puth pop-up, Dolby House Shanghai has proven to be a revolutionary venue to bring artists' work to life and create unique entertainment moments for fans. We are excited to see this space continue to evolve and look forward to collaborating with Dolby to bring more exceptional entertainment journeys to life here.”

Dolby House Shanghai represents the next chapter in how Dolby brings its innovations to life-creating a global destination where creators, partners, and audiences can experience the future of entertainment firsthand. By allowing people to feel the power of Dolby, the space deepens emotional connections to content while showcasing how these experiences extend across everyday devices.