The iPhone 18 Pro and iPhone 18 Pro Max feature major upgrades across camera, performance, battery life and artificial intelligence.
The new 48MP Fusion Main camera with variable aperture offers greater creative control, while new Pro controls allow users to customise the Camera app and quickly access frequently used settings.
Both models are powered by the A20 Pro chip and feature a next-generation vapour chamber designed to deliver improved sustained performance. Updated battery designs, combined with silicon efficiencies, are also aimed at providing longer battery life.
The devices run on iOS 27 and feature the next generation of Apple Intelligence and Siri AI. Apple says the new Siri brings enhanced AI capabilities and personal context to the iPhone, turning it into an intelligent personal hub while keeping privacy and security at the core.
Customers shopping online or in stores can connect with Apple Specialists for personalised assistance in choosing a device, protecting it with AppleCare+ or AppleCare One, and exploring payment options, including financing, leasing and carrier deals.
Customers can also opt for home delivery or arrange pickup from their preferred Apple Store.
Meanwhile, the Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, Mac mini and Mac Studio are also available for pre-order on Apple’s website and through the Apple Store app.
The iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch models and AirPods 5 will be available in stores and online worldwide from Friday, September 18. The Mac mini and Mac Studio will be available in stores from Tuesday, September 22.
Apple is also offering financing options and its Apple Trade In programme to make upgrading to its latest devices more accessible.
Under the trade-in programme, customers trading in an iPhone 8 or later can receive between INR 5,500 and INR 81,500 in credit, depending on the device and its condition.