JD Birla Institute partners with Indo-British Scholars’ Association to host sustainable fashion-themed show in Kolkata

The sustainable fashion show was held at Nicco Park, East Pavillion on Friday.

The event ‘Kaleidoscope’ showcased six ensemble designs crafted by the graduating students of JDBI.

These ensembles were Sunset Mosaic (beachwear adventure in patchwork from waste), Retrofitted Renaissance (A modern circular twist to tradition), Royal Threads (Reinterpreting the Rajputana through Benarasi craftsmanship), Biodiversity (Fashion extravaganza from sustainable new-age fibres), Bottled Swagger (Sustainable symphony of stylish jackets from RPET fabric), and Elements (Riches from waste).

Alison Barrett, MBE, Director, British Council India said: “I'm delighted to be here in Kolkata to take part in the sustainable fashion show by students of JD Birla Institute and supported by Indo British Scholars' Association. The show celebrates the best of India and the UK in education and culture, and strengthens the 'Living Bridge' pillar of UK alumni in India who connect our two nations."

Subrata Paul, President, IBSA said: “This sustainable fashion show is one of our key flagship events. This engagement is one of the ways to demonstrate IBSA’s commitment towards sustainability and tackling the challenges of climate change. The retail and fashion industry plays a crucial role towards addressing climate change and the key is by innovating use of textiles and fabrics. We are also keen to work with the youth in increasing awareness of sustainable fashion. It’s great to partner with JD Birla Institute and British Council for this initiative. I really thank you, our sponsors, who have supported this event.”