Former Bharatiya Janata Party (BJP) MP Locket Chatterjee inaugurated its new flagship showroom in Gariahat on Sunday as the brand expanded its presence in one of the city's most prominent shopping destinations.
Speaking on the occasion, Chatterjee said, "Today we've gathered here at B. Sirkar's inauguration, in such a beautiful heritage property. Their jewelleries also reflect different characters in itself, which in cinemas we've portrayed these characters.
"Nowadays even people appreciate these old heritage and through jewellery B. Sirkar has made it happen. I hope they grow even further and expand even more."
(L-R) Sree Sirkar, CEO and Designer of B. Sirkar Johuree; former BJP MP Locket Chatterjee; Krishanu Dey, President of B. Sirkar Johuree. Photo: PR
Designed around a heritage-inspired theme, the showroom brings together timeless elegance and contemporary luxury.
Its interiors draw inspiration from Bengal's rich cultural legacy, creating a space that seeks to offer customers an immersive shopping experience while celebrating the region's artistic heritage.
"As I have always been saying, change was much needed for Bengal. We're hoping to get many business developments in the future", the BJP leader added.
The new outlet showcases an extensive range of Gold, Diamond and Silver jewellery, including the specially curated heritage collection. B
ringing together traditional artistry with contemporary aesthetics, the collection features handcrafted creations designed for weddings, festive occasions and everyday elegance.
Former BJP MP Locket Chatterjee trying a necklace from the brand of B. Sirkar Johuree, with Sree Sirkar, CEO and Designer of B. Sirkar Johuree on the left. Photo: PR
Speaking on the occasion, Sree Sirkar, CEO and Designer, B. Sirkar Johuree, said, “Our vision was to create more than just a jewellery showroom—we wanted to create an experience that reflects heritage, craftsmanship, and elegance. We believe this is one of Kolkata’s finest jewellery destinations, offering an exclusive designer collection in a luxurious heritage-inspired setting."
To mark the opening, B. Sirkar Johuree has introduced a range of inaugural offers for customers.
The flagship showroom also reflects the brand's continued commitment to preserving India's jewellery heritage while responding to evolving consumer preferences through innovative designs, skilled craftsmanship and personalised service.
(Reporting by Aaheli Chakraborty, Photos by PR)