Mimi Chakraborty and Trina Saha grace launch of 'Azorte' store in Kolkata

Azorte is a Reliance retail premium fashion and lifestyle brand that offers an extensive curation across womenswear, menswear, kidswear, footwear, home decor and beauty products.

Blending contemporary Indian designs with international high street fashion, the brand aims to be a main destination for millenial and Gen Z shoppers.

Mimi Chakraborty at the store launch. Photo: PR Team

The store also features smart trial rooms which offer product recommendations and an enhanced fitting experience.

They also have self checkout counters, mobile scan and go options which enabled a very time saving shopping journey.

Speaking at the launch, Mimi said, "The collections are impressive and very affordable, it could be a news fashion stop for kolkatans'.

On the question of shopping on the occasion of Poila Boishakh, Mimi told IBNS, "I will do some of my shopping from Azorte as several collections grabbed my attention."

Trina Saha at the store launch. Photo: PR Team

On the occasion, Trina said, "I think fashion is something that makes women confident or believe in herself."

She also added, "I explored the new collections and I loved it ,as you guys see I have already bought some dresses and it's very affordable."

(Reporting by Rajat Dhar)