On June 26, digital billboards went live in various cities around the world, including Bangkok, Brasília, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo and Warsaw, among many others.

The campaign video — which features a rotating 3D cube on a flat surface, followed by a projection of the Eiffel Tower and 4-stars representing Galaxy AI — symbolizes Samsung’s journey to unlock all new experiences for users everywhere.

With this campaign, Samsung is ushering in a world of possibilities that will soon change the way people maximize creativity, boost productivity, communicate without barriers and so much more.

The Galaxy Unpacked 2024 will be held on July 10.