Urgent alert for iPhone users: Apple wants you off Google Chrome immediately

“Unlike Chrome,” Apple says as quoted by Forbes, “Safari truly helps protect your privacy.”

Apple said, “Safari works to prevent advertisers and websites from using the unique combination of characteristics of your device to create a ‘fingerprint’ to track you. To combat fingerprinting, Safari presents a simplified version of the system configuration so more devices look identical to trackers, making it harder to single yours out.”

Speaking on Safari, Apple said on its website: "Safari includes state-of-the-art features to help protect your privacy, defending you against cross-site tracking and minimising the data passed to third parties. And Private Browsing adds even more protections, such as locking your windows when you’re not using them."

Apple said Safari protects your privacy automatically.

"Private Browsing adds even more protections. When it’s activated, Safari won’t add the sites you visit to your history, remember your searches or save any information from forms you fill out online — and advanced tracking and fingerprinting protections go even further to help prevent websites from tracking or identifying your device. Known trackers are completely prevented from loading on pages, and link tracking protection removes tracking added to URLs as you browse," the tech major said.

"Content blocker support is designed so that it can’t send developers information about what you’re looking at," Apple said.

Apple said the private browsing windows automatically lock — requiring device password to be unlocked — when users are not using them.

Fingerprinting

Apple says Safari works to prevent advertisers and websites from using the unique combination of characteristics of the device to create a “fingerprint” to track users.

"These characteristics include the device and browser configuration, and fonts and plug-ins you have installed. To combat fingerprinting, Safari presents a simplified version of the system configuration so more devices look identical to trackers, making it harder to single yours out. This protection is on by default, so there are no extra steps for you to take," the company said.