Amul pays heartwarming tribute to young chess icon R. Praggnanandhaa's mother Nagalakshmi
New Delhi: One of India’s greatest chess sensations, Grand Master Rameshbabu Praggnanandhaa, has made the country proud by reaching the finals of the FIDE World Cup in Baku, Azerbaijan, and bagging the silver medal.
At 18 years old, he achieved a remarkable feat by becoming the second Indian, following Viswanathan Anand, to reach the finals where he proved a tough adversary to the World Number 1, Magnus Carlsen, exhibiting his exceptional chess prowess.
While he may not have secured the title of the youngest Chess World Cup champion, his extraordinary skills have garnered widespread attention in the chess community.
In the midst of all the cheers and celebrations, the limelight came on Praggnanandhaa’s mother Nagalakshmi, too, whose emotional reactions were captured in widely shared photographs on the internet.
Selfie with the Legend and her son 😄 #praggnanandha #FIDEWorldCup #FIDEWorldCup2023 pic.twitter.com/mFsCMTMBVb
— PhotoChess (@photochess) August 24, 2023
One image depicts Nagalakshmi smiling and admiring her son during an interview, while another portrays her overcome with tears of happiness.
That priceless smile after seeing his Mother 🥰
— Entertainment Buzz (@Entertain_Buzz_) August 26, 2023
True love ♥️
Maa ♥️ mother ♥️ Amma ♥️#Fide #FIDEWorldCup #FIDEWorldCup2023 #chessWorldCup2023 #praggnanandha #MagnusCarlsen #CarlsenMagnus #Rpraganandha #Abhiya #Abhisha #IndianFlag #Sports pic.twitter.com/5CSggCLNRB
Nagalakshmi's unwavering support for Praggnanandhaa has earned her admiration from people for being a strong pillar behind his success.
Amul, known for its creative topical advertisements, paid a special tribute to R. Praggnanandhaa and his mother for his remarkable achievements.
The topical featured a graphic depiction of the grand chess master R. Praggnanandhaa sitting at a chess table, enjoying some bread and butter.
#Amul Topical: R. Praggnanandhaa’s mother contributes quietly to his success in chess! pic.twitter.com/02It8CglLV
— Amul.coop (@Amul_Coop) August 26, 2023
His mother stood beside him in the image. With a clever wordplay, the poster read, "Grand Maa Ster!" at the top and "BonaFIDE Taste!" at the bottom. Amul's caption highlighted the silent yet significant role of R. Praggnanandhaa's mother in contributing to his success in chess.
The Instagrammers also joined in Amul's wordplay for their topicals. One of them commented: "The Master is now satisFIDE with your thoughtful & unique content (just thevway, from day one).” While some called Amul's Tropical "awesome illustration", a user felt it was "too punny."