A couple was allegedly denied entry into a Delhi restaurant for wearing Indian attire, the video of which has gone viral on social media and has invited flak for the eatery.

In the video, the couple can be seen narrating their ordeal after being denied entry to the restaurant located in Delhi's Pitampura area.

While others were allowed entry, the couple alleged that the restaurant manager misbehaved with them.

The person recording the video stated that the restaurant, which was not allowing people wearing Indian attire, had no right to function and should be shut down.

As the clip went viral, Delhi cabinet minister Kapil Mishra took cognisance of the matter, stating that Chief Minister Rekha Gupta had been apprised of the matter.

"This is unacceptable in Delhi. A video has surfaced showing a ban on Indian attire at a restaurant in Pitampura. This is unacceptable. CM @gupta_rekhaji has taken serious note of the incident. Officials have been directed to investigate the incident and take immediate action," Mr Mishra wrote.

In a subsequent post, Mishra informed that the restaurant owners will no longer impose any attire ban on customers for entry to their establishment.

"The operators of this Pitampura restaurant have accepted that they will no longer impose any restrictions based on attire and will welcome citizens coming in Indian attire. On Rakshabandhan, they will also offer some discounts to sisters coming in Indian attire," said Mr Mishra.

Meanwhile, restaurant owner Neeraj Aggarwal rejected the allegations, claiming that the couple were denied entry as they had not booked a table. He said the restaurant has no attire policy, adding that all customers are welcome.

The incident fuelled a debate on social media, with a section of social media users seeking action against the restaurant despite the CM's intervention.