Airtel drops a nostalgia bomb with Cartoon Network Classics launch
Kolkata/IBNS: Bharti Airtel, one of India’s leading telecommunications service providers, on Monday announced the launch of the “Airtel Cartoon Network Classics” an exclusive value-added service available on Airtel Digital TV in collaboration with Warner Bros. Discovery.
The new channel brings together some of the most iconic animated franchises from Cartoon Network, creating a dedicated destination for timeless storytelling and family-friendly entertainment.
Airtel Cartoon Network Classics brings back a beloved lineup of timeless favorites such as Tom and Jerry, The Flintstones, Looney Tunes, Scooby Doo, Johnny Bravo and several other classics.
Curated for audiences who grew up with these much loved and timeless shows, the channel will also allow families to introduce new generations to the animated stories that became part of the cultural zeitgeist of the ’90s and 2000s while continuing to resonate today.
Commenting on the launch, Pushpinder Singh Gujral, DTH-Business Head, Airtel said, "Airtel Cartoon Network Classics adds a unique entertainment layer to our portfolio and offers customers a chance to reconnect with iconic stories and characters that are loved even today.
"We are pleased to make this channel available to all our DTH & IPTV users and look forward to bringing more such curated experiences to our customers."
Priced at ₹59 per month and available on Channel 445 in both English and Hindi language, the ad-free channel can be accessed across both connected set-top boxes such as Xstream and IPTV, as well as non-connected HD and SD boxes, enabling uninterrupted viewing without the need for any additional equipment.
Talking about the collaboration, Arjun Nohwar, Managing Director, South Asia, Warner Bros. Discovery said, "Cartoon Network Classics celebrates the enduring legacy of characters and stories that have entertained audiences worldwide for generations. At Warner Bros. Discovery, our focus is on keeping these stories accessible and relevant for today’s audiences.
"Through our collaboration with Airtel, we are pleased to bring these iconic favourites to Indian screens in a new and accessible format, enabling fans to reconnect with cherished childhood memories while introducing a new generation to the original cartoons that helped shape global pop culture."
The collaboration with Warner Bros. Discovery adds to Airtel's increasing array of value-added entertainment services, underscoring its commitment to providing high-quality, distinctive, and family-friendly content.
By introducing Cartoon Network Classics as an exclusive offering, Airtel is expanding its content leadership and deepening interaction with viewers of all ages.
IBNS
Senior Staff Reporter at Northeast Herald, covering news from Tripura and Northeast India.
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