Mumbai/IBNS: Bollywood superstar Shah Rukh Khan on Tuesday participated in a chat show where he talked about failures and bouncing back from setbacks.

Speaking on box office failures, Shah Rukh said he doesn't pass the blame but introspect and acknowledge the project might have not connected with the audience.

He said, "When you fail, you should not believe that your product or service or job went wrong. Maybe you just misunderstood the ecosystem you were working in.

"You have to understand how people are reacting. If I cannot elicit an emotion from the people I cater to, then my product is not going to work no matter how wonderful it may be."

When asked how he handles failures, the 59-year-old said, "I hate feeling this and then I cry a lot in my bathroom. I do not show it to anyone. You have to believe that the world is not against you.

"Your film did not go wrong because of you or because the world is conspiring against you. You have to believe that you made it badly. Then you have to move on."

On the work front, Shah Rukh, who delivered three blockbusters after his comeback in 2023, has had no release this year.

The superstar went into a break after his 2018 film Zero, co-starring Katrina Kaif and Anushka Sharma, failed miserably at the box office.

He came out of his hiatus with Pathaan in early 2023, followed by Jawan and Dunki. All three went on to become massive hits, scripting SRK's dream comeback.

The superstar will next feature in Sujoy Ghosh's King, where Shah Rukh's daughter Suhana Khan will make her silver screen debut.