Mumbai/IBNS: The Kerala Story, which courted controversy over its subject and certains factual claims, has maintained a dream run in the box office even on the sixth day since its release.

With Rs. 12 crore on the sixth day, the film, which has been directed by Sudipto Sen, has grossed Rs. 66.86 crore in total.

Film critic and business and analyst Taran Adarsh tweeted, "#TheKeralaStory is UNBEATABLE and UNSTOPPABLE... Continues its DREAM RUN on weekdays… Fri 8.03 cr, Sat 11.22 cr, Sun 16.40 cr, Mon 10.07 cr, Tue 11.14 cr, Wed 12 cr. Total: ₹ 68.86 cr. #India biz. BLOCKBUSTER. #Boxoffice."

The film beat the opening figures of movies by several megastars. It got a higher box office collection than Akshay Kumar starrer Selfie, and Karthik Aryan’s Shahzada.

The Kerala Story depicts the alleged radicalisation and conversion of young Hindu and Christian women to Islam in Kerala and their recruitment into the terrorist organisation Islamic State or ISIS.

The Kerala Story has sparked a political controversy. Kerala Chief Minister Pinarayi Vijayan has accused the film's makers of promoting the agenda of the Sangh Parivar.

He criticized the film for painting Kerala as a hub of religious extremism and spreading hate propaganda against the state.

The film was released after the Madras High Court  rejected a petition seeking a ban on the release of the controversial film.

The high court verdict followed a day after the Supreme Court dismissed a series of appeals, including one filed by the Jamiat Ulama-I-Hind, against the movie's release.

The petitioners claim that the film could incite hatred and hostility in society, and the top court directed them to approach the relevant high court.

While Tamil Nadu and West Bengal are the two states which banned The Kerala Story, the controversial film was made tax-free in Madhya Pradesh and Uttar Pradesh.