Want euphoria around SRK's return to reach a crescendo by Jan 25: Pathaan filmmaker Siddharth Anand

The film marks SRK's return to the big screen after four long years and director Siddharth Anand reveals that the team wants to capitalise on this excitement to watch SRK again!

He says Shah Rukh Khan will be seen first on the big screen before he starts any promotions for Pathaan which basically means that the makers strategically want to increase the hunger to see him and interact with him so that it hugely boosts the opening of the film!

Siddharth says, "Pathaan marks Shah Rukh Khan's return to the movies after four long years. He has had very limited exposure with people in these four years and the hunger to see him is at an all time high.

"It's palpable and that’s what has contributed in a big way to the buzz that people are saying Pathaan has today."

He adds, "SRK. Just these three letters spell so much stardom, so much love and are just so iconic. The entire nation has loved him for so long and we are hopeful that our film will deliver on the promise to give a never seen before SRK to audiences.

"We want the euphoria around his return to reach a crescendo by Jan 25, the release date of Pathaan. Thus, we will start all our promotional activities only post the release of the film. We are all humbled to be receiving the unanimous love that we are getting for Pathaan so far and we can’t thank people enough!"

Pathaan will be released in Hindi, Tamil and Telugu on Jan 25.