Shyam Sundar Co Jewellers   had launched their 'Glitteria' brand of diamond jewellery with a glittering fashion show at a popular club in Kolkata, last Saturday, 1st February.

And, earlier on Tuesday, a dedicated 'Glitteria' brand zone was inaugurated at Shyam Sundar Co Jewellers' flagship showroom in Agartala.

'Glitteria' is Shyam Sundar Co Jewellers' exclusive brand of diamond jewellery that reflects all the glitter in everyday moments of women at work and play. And the dedicated brand zone was inaugurated on the first day of the special 12-day launch offer.  The offer, a bouquet of attractive draws and discounts, includes , 100% Discount On Making Charge Of Diamond  Jewellery, 15% Discount On Making Charge Of Gold Jewellery, assured Gift With Every Purchase and A Mega Lucky Draw Of One Diamond Necklace & Three Diamond Neck Chains.

The inauguration of the 'Glitteria' brand zone was, like the launch, a really glittering affair. Tourism Minister, Sushanta Chowdhury, graced the occasion as Chief Guest and inaugurated the 'Glitteria' brand zone in a spectacular unveiling.

And popular model and actor, Darshana Banik, adorned with 'Glitteria', interacted with guests and customers and added to all the dazzle.

Even as Shyam Sundar Co Jewellers' youthful faces - Mithun Debbarma and Khumjar Debbarma - mixed and mingled with customers for them to get a close look and feel of the 'Glitteria' experience.

All in an environment of gaiety - with much music and song by popular singer Paramita Debbarma and, as always, warm reception and hospitality.

"I am happy to be here and inaugurate the 'Glitteria' brand zone", said Minister Sushanta  Chowdhury. - himself a youth icon  - and added, "And I take this opportunity to wish Shyam Sundar Co Jewellers all the best to take 'Glitteria' - as yet another brand of a 'happening' Tripura - places !"

Darshana Banik, provided the glamour quotient and - with 'Glitteria' on her - bedazzled guests and customers

Mithun and Khumjar did their part to connect with the youth in Tripura and spread the good word around and the glow in the faces of guests and customers said it all for them.

"'Glitteria', our first brand of diamond jewellery', is in response to a popular demand for affordable diamond jewellery", said Rupak Saha, Director, Shyam Sundar Co Jewellers, "And, to add to its popular connect, we are presenting  it as 'diamond jewellery that reflects all the glitter in everyday moments of women at work and play'"

"The 'Glitteria' brand zone is a special showcasing of all the glitter that is in store", said Arpita Saha, Director, Shyam Sundar Co Jewellers, adding, "And the launch offer is an invitation  for customers to make the most of all the dazzle that is on offer"

The special launch offer will be on from 4th to 15th February at all the showrooms in Tripura (Agartala, Udaipur and Dharmanagar) and Kolkata (Gariahat, Behala and Barasat).