Mumbai: Graviss Foods Pvt Ltd which owns Baskin Robbins brand of ice cream is set to open its 1000th ice cream store in India and the SAARC region in 2024.

With a strategic emphasis on Tier 2 and 3 cities and a concurrent effort to fortify its market presence in key metropolitan centers, this milestone marks a pivotal moment in the company's expansion journey, the company said in a press release.

The brand's commitment to employment generation is evident, with nearly 4000 individuals directly and indirectly benefiting from its operations, the company said.

Furthermore, Baskin Robbins has invested Rs 100 crore in a new factory in India in 2022 to meet its demand requirements.

In recent years, the brand has expanded beyond parlours and is now available in over 4,000 of the finest retail outlets across major cities as its gears up to mark its 30-year Journey in India in 2024.

With an extensive presence of over 900 stores across 250+ cities, the brand is strategically leveraging its robust franchise network to drive growth.

The company has implemented various initiatives to enhance connections with its expansive franchise network in India and the SAARC region.

Additionally, there is a concerted effort to expand the sales force and enhance their skills to deliver elevated customer service in alignment with the brand's ethos, fostering repeat patronage.

Speaking about the company’s expansion plans, Vikram Seth, Managing Director, Graviss Foods Pvt Ltd, said, “As India strides towards becoming the world's third-largest economy by 2030, Baskin Robbins India recognizes the impact of the country's sustained growth and rising aspirations & affluence.

“With a commitment to providing high-quality ice creams & desserts in vibrant and convenient locations across the nation, we are happy to aim to reach a major milestone of 1000 stores spread over 270+ cities in the country making BR the largest Ice cream Parlor chain in India. We believe in the power of ice cream to contribute to the nation's Happiness, economic growth, and job creation.”

Graviss Foods is the Indian Licensee of Inspire Brands for Baskin Robbins and has completed 30 years of operations in India.

It has its manufacturing plant near Pune where it caters to domestic as well as the SAARC region. Besides the ice cream parlour channel, Baskin Robbins is also present in modern trade formats, leading e-commerce platforms as well as leading general trade stores, hotels, restaurants & QSR chains.