Jammu and Kashmir govt to identify certain products as GI-tagged to help developing economy

It is believed that Geographical Indication (GI) will also have the potential to deliver wider benefits to rural areas by strengthening historical and cultural links between place and people, reports ANI.

Several people speaking to Milap News Network termed it as a welcome step.

A local told ANI GI tagging of Kashmir saffron has been a huge success for local growers and the move has prompted the administration to consider similar geo-tagging of other local goods such as handwoven carpets and many others. Geo-tagging is also touted to bring socio-economic prosperity to the respective areas.

According to officials, rajmash, milk products, anardana, honey, and other indigenous products have been GI-tagged and will help establish local brands in the global market through effective branding and marketing strategies.

A two-day workshop on Geographical Indications was also organized in Jammu with the aim of sensitising all stakeholders on Geographical Indications, identifying potential products, and developing future strategies for empowering rural communities. A publication related to ‘IPR: Registration and Protection’ was also released.