Tech major Samsung has launched the latest Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25 smartphones which the company promises to set new standard as a true AI companion.

Galaxy S25 series represents the first step in Samsung’s vision to change the way users interact at every touchpoint by seamlessly integrating AI agents and multimodal capabilities.

A first-of-its-kind customized Snapdragon8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI and superior camera range and control with Galaxy’s next-gen ProVisual Engine.

“Samsung unveiled the era of mobile AI with the launch of Galaxy AI last year. We are now opening the next chapter of Galaxy Al with Galaxy S25 series, your true AI companion. Galaxy S25 series brings you the most context-aware, personalized AI yet, so that you can receive tailored, actionable insights with personal privacy assured. I am happy to share that the new Galaxy S25 series will be manufactured at our Noida factory,” said JB Park, President and CEO, Samsung Southwest Asia.

Galaxy S25 series is the first smartphone series that comes with One UI 7, Samsung’s AI-first platform that is designed to provide the most intuitive controls, enabling AI-powered personalized mobile experiences.

AI agents with multimodal capabilities enable Galaxy S25 series to interpret text, speech, images and videos for interactions that feel natural.

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, it is frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

These smartphones also represent a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in settings.

Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar – with a single command.

Galaxy S25 series brings a range of upgrades to Galaxy AI’s popular tools for communication, productivity and creativity. Google’s Circle to Search now quickly recognizes phone numbers, email and URLs on your screen. Your calls are organized with Call Transcript and summary.

With Writing Assist, you can summarize content or automatically format notes. Drawing Assist unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalized Experiences with Privacy Secured

Galaxy S25 series comes with Personal Data Engine for personalized AI features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns.

These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief, which proactively offers suggestions accessible via Now Bar8 on the lock screen.

All personalized data is kept private and secured by Knox Vault. Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Customers who pre-order Galaxy S25 Ultra will get pre-order benefits worth INR 21000. This includes a storage upgrade worth INR 12000 wherein customers will be able to get 12GB 512GB variant at the price of 12GB 256GB variant; along with an INR 9000 upgrade bonus. Alternatively, customers can avail INR 7000 cashback when they purchase Galaxy S25 Ultra with 9 months no cost EMI plan.

Customers who pre-order Galaxy S25+ will get benefits worth INR 12000 under which customers will be able to get 12GB 512GB variant at the price of 12GB 256GB variant.

Meanwhile, customers who pre-order Galaxy S25 will get benefits worth INR 11000 as an upgrade bonus. Alternatively, customers can avail INR 7000 cashback when they purchase Galaxy S25 with 9 months no cost EMI plan.

 Samsung is also offering customers the option to avail 24 month no cost EMI through all leading NBFCs for both Galaxy S25 as well as Galaxy S25+.

The mobile phone starts with a base price of Rs. 80,999.