Srinagar: The Jammu and Kashmir government has launched several initiatives by keeping in mind the G20 Summit which will help to boost the tourism sector of the state.

According to Syed Abid Rashid Shah, Secretary of Tourism, the visiting delegates from different countries who will attend the summit will act as ambassadors to promote the region as a global tourist destination, reports ANI.

"We are expecting that the delegates visiting J&K will promote the UT as a global tourist destination," he said, adding that the G20 event would help to project J&K positively at the global level.

Two major initiatives were taken to promote tourism in the state that includes a hot air balloon and trekking expedition at Zabarwan Park.

"We are continuously striving to create new and unique experiences for tourists visiting J&K. The hot air balloon ride is one such experience that will add to the charm of Srinagar and attract more visitors,"  Shah was quoted as saying by ANI.