According to Syed Abid Rashid Shah, Secretary of Tourism, the visiting delegates from different countries who will attend the summit will act as ambassadors to promote the region as a global tourist destination, reports ANI.
"We are expecting that the delegates visiting J&K will promote the UT as a global tourist destination," he said, adding that the G20 event would help to project J&K positively at the global level.
Two major initiatives were taken to promote tourism in the state that includes a hot air balloon and trekking expedition at Zabarwan Park.
"We are continuously striving to create new and unique experiences for tourists visiting J&K. The hot air balloon ride is one such experience that will add to the charm of Srinagar and attract more visitors," Shah was quoted as saying by ANI.