The Life Insurance Corporation of India on Tuesday said a 'technical problem' was the reason behind the state-run insurer's website switching to Hindi in the state, triggering protests from Tamil Nadu CM MK Stalin.

The Insurer said in a clarification: "Our Corporate website licIndia.in was not shuffling language page due to some technical problem, issue resolved now website available in English/Hindi language. Inconvenience caused deeply regretted."

Stalin earlier criticised the change in the website and said the portal was reduced to a propaganda tool for Hindi imposition.  

"Even the option to select English is displayed in Hindi!" Stalin said.

"This is nothing but cultural and language imposition by force, trampling on India's diversity. LIC grew with the patronage of all Indians. How dare it betray the majority of its contributors?" he said.

"We demand an immediate rollback of this linguistic tyranny. #StopHindiImposition," Stalin said.

Dr S Ramadoss, the founder of 'Pattali Makkal Katchi (PMK)', protested the change in the website and wrote on X: " The home page of Life Insurance Corporation of India LIC's website has been changed to Hindi, which was earlier in English. This is blatant imposition of Hindi on other language speaking people. This attempt of Hindi imposition by LIC is strongly condemned."

Tamil Nadu has a long history of anti-Hindi agitation.