Shyam Sundar Co Jewellers launches annual ‘Glitteria’ offer; CM unveils new diamond collection at Shilpa Mela

Shyam Sundar Co Jewellers has announced its special annual ‘Glitteria’ offer, which will run from January 30 to February 14, 2026. Ahead of the 16-day promotional campaign, the heritage jewellery house of Tripura presented a preview and special showcase at the Shilpa Mela on its inaugural day at the Hapania Fair Ground, Agartala.

‘Glitteria’ is the company’s exclusive diamond jewellery brand, positioned as everyday diamond wear that captures the sparkle and elegance of daily moments. Launched in 2023, the brand has gained significant popularity across the region for its affordable and contemporary diamond designs.

As part of the annual Glitteria offer, customers will receive a range of discounts and benefits, including:

100% discount on making charges of diamond jewellery

15% discount on making charges of gold jewellery

15% discount on MRP of gemstones

5% discount on MRP of silver jewellery

Assured gift with every purchase

Season lucky draw of home appliances from each of the company’s six showrooms.

Tripura Chief Minister Dr (Prof) Manik Saha visited the special “Showcasing of Excellence” stall of Shyam Sundar Co Jewellers at Shilpa Mela along with Industries Minister Shantana Chakma, MLA Mina Rani Sarkar, and Agartala Mayor Dipak Majumdar. During the visit, the Chief Minister unveiled this year’s Glitteria diamond jewellery collection and appreciated the displayed designs.

“I am happy to be here today and I take this opportunity to wish Shyam Sundar Co Jewellers all the best in their pursuit of excellence,” the Chief Minister said.

Rupak Saha, Director of Shyam Sundar Co Jewellers, said that Glitteria was introduced to meet growing customer demand for affordable diamond jewellery. “We present Glitteria as diamond jewellery that reflects the glitter of everyday moments of women at work and play, and the dazzle on their faces,” he said.

Arpita Saha, Director of the company, credited customers for the brand’s success. “The special annual offer is our way of expressing gratitude to our customer friends, along with a reassurance of our continued pursuit of excellence and better value-for-money,” she added.

The annual Glitteria offer will be available at all Shyam Sundar Co Jewellers showrooms in Tripura — Agartala, Udaipur, and Dharmanagar — and in Kolkata — Gariahat, Behala, and Barasat.