Tripura to organise ‘Unity Promo Fest 2025’ to boost tourism, singers Jubin Nautiya, Papan to perform in month long festival

Like last year, Tripura will organise the ‘Unity Promo Fest 2025’ to promote tourism across the globe. The festival features cultural programmes and exhibitions highlighting the state's heritage

The Tourism Department has unveiled plans for the Unity Promo Fest 2025, a state-wide festival aimed at promoting tourism and fostering unity among communities. Scheduled from November 8 to December 12, the event will be held across all eight districts for the first time.

Tourism Minister Sushanta Chowdhury addressing a press conference at the Gitanjali government guest house in Agartala on Friday afternoon said that last year’s “Promo Fest 2024” served as a pilot project to gauge public response. Encouraged by the strong turnout at key four venues such as Narikel Kunja, Jampui Hills, Agartala, and Neer Mahal, the department has expanded the festival this year also.

The department got an overwhelming turnout, which motivated the Tourism department to make it bigger and better this time. The festival will not only promote tourism but also boost local livelihoods, Chowdhury said.

The festival will begin with a grand inauguration at Narikel Kunja on November 8 and 9, featuring food stalls, cultural performances, and a fashion show. It will then travel to Belonia on November 15 and 16, where playback singer Palak Muchhal will perform. Udaipur in Gomati district will host the event on November 19 and 20, with a live performance by singer Papon.

The celebrations will continue at Jampui Hills on November 28 and 29, showcasing performances by a Mizoram-based band and local artists. Neer Mahal in Sepahijala district will host the festival on December 4 and 5, featuring Indian Idol winner Debojit Saha. The event will conclude with a grand finale in Agartala on December 11 and 12, where famous playback singer Jubin Nautiyal will perform on the closing night.

Chowdhury hoped that this year’s edition would attract record participation, adding that several tourism infrastructure projects worth crores are underway to improve visitor experiences.