'Why should a conversation on menstrual hygiene be taboo': Smriti Irani shares her 25-year-old ad
New Delhi/IBNS: Women and Child Development Minister Smriti Irani Thursday shared her "first ever" advertisement for a big company that highlights the importance of menstrual hygiene and breaking the taboo around it.
In the clip of a TV commercial shared by Irani, she can be seen discussing "those five days" -a reference made to the menstrual cycle of a woman.
She further goes on to highlight how it is common with every woman. "Periods are god's way of telling us that you are older and wiser," she says in the black-and-white commercial.
"When your past 'whispers' ....25 years ago, my first ad ever for a big company . However, the subject was not a fancy one. Infact such was the product that many were averse to the assignment since a sanitary pad advertisement ensured the death of a glamour based career for the model involved.
"Eager to start my stint in front of the camera I said yes ! After all why should a conversation re menstrual hygiene be taboo. Since then there has been ' no looking back ' #throwbackthursday," the Union Minister wrote in the caption.
"p.s- yes I was thin ..ye yaad dilaane ki zaroorat nahi (Yes I was thin, please don't remind me of the same)", she added.
Since being shared, the post has amassed over a lakh views and 11,000 likes.
IBNS
Senior Staff Reporter at Northeast Herald, covering news from Tripura and Northeast India.
Related Articles

‘A successful India makes the world more secure’: EU chief ahead of historic trade deal
European Commission President Ursula von der Leyen on Monday said that a “successful India” contributes to a more “stable, prosperous and secure” world, as New Delhi and the European Union prepare to finalise a landmark free trade agreement.

Congress cries protocol breach over Rahul Gandhi’s R-Day seating; BJP calls it political drama
Leaders of the Opposition in the Rajya Sabha and Lok Sabha, Mallikarjun Kharge and Rahul Gandhi, attended the Republic Day parade at Kartavya Path on Sunday. However, their seating arrangement has sparked a fresh political controversy.

No milk, no social events: MP village’s harsh punishment for love marriages
A village in Madhya Pradesh's Ratlam district has openly declared to boycott families whose children marry by choice, media reports said.

Swiss think tank reveals how India’s air dominance in Operation Sindoor pushed Pakistan to ceasefire table
A detailed study by a prominent Swiss military history and strategy think tank has concluded that India achieved decisive air superiority over Pakistan during Operation Sindoor in May last year, forcing Islamabad to seek a ceasefire after just four days of intense aerial combat.
Latest News

Canada: Indian Consulate in Toronto marks 77th Republic Day

‘A successful India makes the world more secure’: EU chief ahead of historic trade deal

Seven killed as private jet crashes during snowstorm at US's Maine Airport

Congress cries protocol breach over Rahul Gandhi’s R-Day seating; BJP calls it political drama

