New Delhi: A viral video of a woman being beaten by a man and shoved into a cab has prompted the police to start a probe into the incident that occurred on Saturday on a busy road at Mangolpuri in North West Delhi.

The man can be seen beating the woman in the middle of the busy road, pushing her into the cab, and punching her repeatedly even inside the cab while another man accompanying him and the cab driver watch. They then get inside the cab and drive away.

Though the woman was assaulted in the middle of a busy road, no one tried to rescue the woman.

As the video went viral, police took cognisance of the assault and launched a probe on Saturday night, said Deputy Commissioner of Police, Outer District, Delhi Police.

Meanwhile, Delhi Commission for Women Swati Maliwal said she has issued a notice to Delhi Police to take action. She also assured strict action against the perpetrators.

"Taking cognizance of this viral video of a woman being forced into a vehicle and beaten up, I am issuing a notice to the Delhi Police. The commission will ensure strict action against these people," read a translation of her tweet in Hindi.

Delhi police have traced the cab and the driver, and are trying to find out where the three passengers got off.

The cab was booked on the Uber app from Rohini to Vikaspuri. On the way, the man and the woman had an argument which escalated into physical assault.