Bajaj Finance conducts ‘Knockout Digital Fraud’, a cyber security awareness drive in Agartala

Bajaj Finance Ltd (BFL)., India’s largest Non-Banking Financial Company (NBFC) in the private sector, and part of Bajaj Finserv, today held a cyber fraud awareness programme in Agartala - Knockout Digital Fraud - to inform digital users about different types of threats, and best practices to safeguard finances.

The event at Bir Bikram Memorial College, West Agartala, was graced by the presence of distinguished dignitaries. Among them were Shri Dashi Ram Reang - Deputy Superintendent of Police, Cyber Cell, Tripura Police; Shri Manoj Kanti Ghosh – Instructor, Cyber Cell, Tripura Police and Dr. Rupak Das, Head of Department-Commerce of the college. The programme also witnessed the participation of Shri Amiyo Choudhury – Retired DSP of Tripura Police; along with other esteemed faculty members of the college.

The Knockout Digital Fraud programme aligns with the Reserve Bank of India’s 2024 guidelines on Fraud Risk management for NBFCs, which emphasises early detection, staff accountability, and public engagement to make the digital ecosystem safer for everyone.

The programme is focused on drawing citizens’ attention to common financial frauds committed by scammers including fake social media accounts, WhatsApp groups and websites that mimic financial companies, falsely claiming affiliation and impersonating their employees.

At the Fraud Awareness Programme hosted by Bajaj Finance Limited in Agartala, Shri Dashi Ram Reang - Deputy Superintendent of Police, Cyber Cell, Tripura Police, delivered a strong warning against rising cyber frauds. He emphasized that fraudsters often target individuals with low digital awareness—including affluent, socially established, and even educated people—by using deceptive tactics such as fake promises of wealth or threats like the so-called “Digital Arrest,” which holds no legal validity.

“These criminals may impersonate law enforcement officers or other officials, claiming that illegal substances were found in your parcel or that your ATM card has been blocked,” the officer explained. “Their goal is to trick you into revealing sensitive financial details or clicking malicious links.”

The police officers urged the public to stay vigilant, resist the temptations of greed, report any suspicious activity to the nearest police station, and never share OTPs or personal information with unknown or unauthorized sources online. “Stay alert, stay safe,” they concluded.

Speaking on the occasion, a spokesperson from BFL, said, “The financial safety of our consumers is paramount to us. We are constantly issuing online and offline advisories, on social media platforms, as well as through on-ground interactions with citizens, encouraging everyone to be cyber safe.”

Knockout Digital Fraud offers the cyber community valuable safety tips on safeguarding personal and sensitive information. This includes refraining from sharing OTPs, PINs, clicking on suspicious emails, SMSs, links, QR codes and downloading applications from unknown sources. It includes a series of interactive workshops, digital awareness drives, and community outreach programs across major cities and towns.