Dubai royal Sheikha Mahra bint Mohammed bin Rashid Al Maktoum, who recently grabbed headlines by announcing her separation from former husband Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum by posting on Instagram, has now launched her own perfume brand named 'divorce'.

She announced the brand name and shared the first look of the product on Instagram.

In her social media post, the perfume bottle could be seen with the word 'divorce' written on it.

The fragrance product seems to have a direct reference to the high-profile divorce.

Netizens reacted to the post and shared their comments with many of them appreciating her intuitive.

One Instagram user wrote in the comment section: "I'm sure it smells like freedom."

"In 2024, women don’t cry. We launch new businesses!Very demure, very private, very mindful, very profitable," another wrote.

An internet user wrote in the comment section: " In 2024, women don’t cry. We launch new businesses! Very demure, very private, very mindful, very profitable."

"So creative! Your ex is burning in pain lol," commented another person.

Using the Islamic practice of triple talaq and posting on Instagram,  Sheikha Mahra divorced her husband just a few weeks ago.

Her stance had gained worldwide attention.

In her divorce post, she had written: "Dear husband, As you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you. Take care. Your ex-wife."

She is the daughter of Dubai's ruler Sheikh Mohammed bin Rashid Al Maktoum.

Sheikha Mahra and Sheikh Mana married last year in April.

Their first child was born on May 2.