US tech majors Apple, and Microsoft ranked most expensive brands worldwide in 2023

"Apple remains the #1 brand for the 11th year in a row. It is the first brand to rise above half a trillion USD in brand value," the ranking showed.

Amazon and Google have taken third and fourth places, with their brand value estimated at $276.9 billion and $260.26 billion, followed by Samsung and Toyota ($91.4 billion and $64.5 billion), according to the ranking.

Mercedes-Benz ($61.4 billion), Coca-Cola ($58 billion), Nike ($53.7 billion) and BMW ($51.2 billion) have closed the top-10 most expensive brands list, the ranking showed.

Meanwhile, the total value of the 100 most expensive brands in the world has risen by 5.7%, with Airbnb the fastest riser (+21.8%), despite entering the list last year, according to the ranking.

"The rate of growth in the overall brand value of the table slowed sharply after last year's significant increase – rising 5.7% this year compared to last year's 16% increase, taking the total brand value to $3.3 trillion ($3.1 trillion in 2022)," Interbrand said.

US management consulting company Interbrand was founded in 1974. The valuation of the companies' brands is conducted by Interbrand based on its own methodology.

(With UNI inputs)